App Dashboard
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Active Paying Users
Paying users with ritual, workout or tracker activity
Daily Active Paying Users
Last 30 days · paying-user cohort
Feature Adoption
Share of paying users who activated each feature
Subscriptions
Revenue & plan breakdown
App Theme
Dark / Light / System preference
Accent Colors
Top chosen primary colors
Languages
App language setting
Gender
From user profiles
Age Groups
Distribution across age cohorts
Engagement & Streaks
Cumulative app usage activity